Saturday, February 11, 2012

VIDEO// Peachcake: You Matter

This will be the third time I have posted about this track on Music Dissection but what can I say? 'You Matter' is the opening number to Peachcake's EP 'This Wasn't Our Plan', and is absolutely fantastic. The video's playful nature reflects the summery carefree bliss that at this time of year seems but a distant memory. An interplay of synths, smiles and stunning pop sensibilities prevails, hooks and beats abound. Shot by the guys at Image Armory the film follows Peachcake as they shoot their own music video. It isn't as mind-bending as it sounds but instead offers opportunity for plenty of laughs, backed by a truly soul-warming tune! Be prepared to tap your feet and whistle along before streaming the film above, and if you live state-side, 'You Matter' premiers on the radio today, so check the stations here! If you like what you hear you can grab the full EP for free at Peachcakes Bandcamp page!